A Model for Evaluating of the IT Firms' Performance Based on the Techniques of BSC, Fuzzy Screening, Fuzzy ANP, and VIKOR

Document Type : Research Paper

10.22111/jmr.2012.680

Abstract

The purpose of this article is the  design and development a fuzzy model for measuring information technology firms' performance through integrating BSC and fuzzy MADM  techniques. This research was performed with survey method. The statistical population of this research is consisted of informational technology firms of Tehran city which of among them, the five firms are randomly selected. In each firm, ten managers and expertise for measuring firm performance in term of three perspectives of business processes, growth and learning, and finance, and also ten customers of each firms for measuring firm performance in term of finance perspective are randomly selected and participated in research. Also, The data are collected by two questionnaires. The collected data is analyzed by the developed fuzzy model. The results of this research show that the four of BSC perspectives have  equally importance degrees for informational technology firms. Meantime, the firms Diyar, Rasa, Afra, Rahbar, and Roz acquire the first to fifth ranks according to sensitiveness analysis in term of "V" values  of 0.5 and 1 (group utility Maximum). The designed fuzzy model in this article has advantages  as below. It can  capture the vague and  uncertainty of assessment of experts and assessors evaluation judgment in during of measuring the performance of each firm in term of BSC perspectives as well as their importance indicators, and as a result, rank information technology firms in term of their performance. The results of this research help information technology firms' mangers that firstly, to inform of own firms performance in term of BSC perspectives, and consequently, formulate strategies in order to improve them. Secondly, to assign the narrow and rare resources of own firm to enhance the performance non-finance and intangible indicators of own firm in order to acquire competitive advantage, as well add information technology firms managers knowledge and cognitive.

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References

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