Analysis of the Knowledge Management Effects on Attitudes and Behavior of Investors

Document Type : Research Paper

10.22111/jmr.2014.1903

Abstract

The purpose of this studyis to identify the effects of knowledge management on the behavior of investor’s investing in the Tehran Stock Exchange. Using investors' attitude as a mediator variable in this study, a questionnaire was used to collect data. The aim of this research is application and data collection descriptive and correlational and structural equation modeling has used in particular. This research can be ranked as single cross-sectional studies from time point of view. Statistical population for this study is two groups of listed companies in Tehran Stock Exchange and also Tehran Stock Exchange investors. 319 investors and also 319 employees of the companies were chosen to be studied out of these two Statistical populations. Structural equation modeling techniques and LISREL software was used to study the correlations between variables. The analysis results obtained suggest that the dimensions of knowledge management have a direct and significant impact on the attitude of investors and attitude of investors also has a direct effect on the behavior of investors. Finally, recommendations are presented at the end of the study.

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