Exploring the Effects of Cognitive and Social Factors on Information Systems' Utilization and Users' Performance (case study: Iran automobile industry)

doi:10.22111/jmr.2014.1868

Exploring the Effects of Cognitive and Social Factors on Information Systems' Utilization and Users' Performance (case study: Iran automobile industry)

Document Type : Research Paper

10.22111/jmr.2014.1868

Abstract

In this study the role of
cognitive and social factors in utilization of information sysyems (IS) and
performance outcomes are examined. Unlike common studies in information
systems' acceptance which are based on one of cognitive factors or social ones,
in this study both of these groups of factors are merged. The research model of
this study is based on Task- Technology Fit (TTF) theory and Adaptive Structuration Theory (AST) which
can be considered as a socio-technical model. This is a descriptive correlation
research based on Structural Equation Model (SEM). The data are gathered from
186 users of information systems from 16 companies working in Iran automobile
industry. Also, the sampling method is stratified random.The
results of this study indicate the goodness of fit for the model of research
and both groups of social and cognitive factors have direct impact on
information systems' utilization and users' performance. Social factors have
greater impact in comparison to cognitive factors. Moreover, information
systems' utilization is known to have positive effect on individual performance
and learning of employees.

Keywords