مدلی برای ارزیابی عملکرد شرکت های فنآوری اطلاعات مبتنی بر تکنیک های کارت امتیازی متوازن، غربال سازی فازی، فرآیند تحلیل شبکه ای فازی و بهینه سازی چند معیاره و راه حل توافقی

نوع مقاله : مقاله پژوهشی

10.22111/jmr.2012.680

چکیده

   هدف این پژوهش، توسعه یک مدل فازی ارزیابی عملکرد با استفاده از تکنیک­های کارت امتیازی متوازن و  تصمیم گیری چند شاخصه فازی برای شرکت­های فنآوری اطلاعات است. این پژوهش به روش پیمایشی انجام شده است. جامعه آماری تحقیق را مدیران و کارشناسان شرکت­های فنآوری اطلاعات شهر تهران تشکیل داده­اند که ابتدا پنج شرکت از میان آنها بطور تصادفی انتخاب شده­اند. سپس ده نفر از مدیران و کارشناسان هر شرکتی در تحقیق مشارکت نموده­اند. داده­های  تحقیق بوسیله پرسشنامه جمع آوری شد و با استفاده از تکنیک­های تحلیل چند شاخصه فازی تحلیل شدند. یافته­های پزوهش نشان داد که برای شرکت­های فنآوری اطلاعات مورد مطالعه، چهار دیدگاه کارت امتیازی متوازن دارای درجه اهمیت همسانی بودند. بر مبنای تحلیل حساسیت انجام شده بر حسب مقادیر ؛ شرکت دیار، شرکت رسا، شرکت افرا، شرکت راهبر، و شرکت رز از لحاظ عملکرد به ترتیب رتبه­های اول تا پنجم را کسب نموده اند. اولاً نتایج این پژوهش به مدیران شرکت های اطلاعاتی مورد مطالعه کمک می­کند که از عملکرد شرکت خود بر حسب دیدگاه های کارت امتیازی متوازن آگاه شوند، و برای بهبود آن، استراتژی­هایی تدوین کنند. ثانیاً منابع محدود شرکت را برای بهبود شاخص­های ناملموس و غیرمالی عملکردی به منظور کسب مزیت رقابتی تخصیص دهند.

کلیدواژه‌ها


عنوان مقاله [English]

A Model for Evaluating of the IT Firms' Performance Based on the Techniques of BSC, Fuzzy Screening, Fuzzy ANP, and VIKOR

چکیده [English]

The purpose of this article is the  design and development a fuzzy model for measuring information technology firms' performance through integrating BSC and fuzzy MADM  techniques. This research was performed with survey method. The statistical population of this research is consisted of informational technology firms of Tehran city which of among them, the five firms are randomly selected. In each firm, ten managers and expertise for measuring firm performance in term of three perspectives of business processes, growth and learning, and finance, and also ten customers of each firms for measuring firm performance in term of finance perspective are randomly selected and participated in research. Also, The data are collected by two questionnaires. The collected data is analyzed by the developed fuzzy model. The results of this research show that the four of BSC perspectives have  equally importance degrees for informational technology firms. Meantime, the firms Diyar, Rasa, Afra, Rahbar, and Roz acquire the first to fifth ranks according to sensitiveness analysis in term of "V" values  of 0.5 and 1 (group utility Maximum). The designed fuzzy model in this article has advantages  as below. It can  capture the vague and  uncertainty of assessment of experts and assessors evaluation judgment in during of measuring the performance of each firm in term of BSC perspectives as well as their importance indicators, and as a result, rank information technology firms in term of their performance. The results of this research help information technology firms' mangers that firstly, to inform of own firms performance in term of BSC perspectives, and consequently, formulate strategies in order to improve them. Secondly, to assign the narrow and rare resources of own firm to enhance the performance non-finance and intangible indicators of own firm in order to acquire competitive advantage, as well add information technology firms managers knowledge and cognitive.

کلیدواژه‌ها [English]

  • IT
  • Performance measurement
  • BSC
  • ANP
  • Fuzzy approach
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