دانشگاه سیستان و بلوچستان پژوهش های مدیریت عمومی 2538-3418 17 66 2024 12 21 Bridge Employment Model of Qualified Employees in Iran's Public Organizations الگوی اشتغال پل کارکنان خبره در سازمان‌های دولتی ایران 1 32 8257 10.22111/jmr.2024.47417.6120 FA سیده ساناز صدفی موسوی دکتری مدیریت دولتی – مدیریت منابع انسانی، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبایی، تهران، ایران. میر علی سید نقوی استاد گروه مدیریت دولتی دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبایی، تهران، ایران. سید مهدی الوانی استاد گروه مدیریت دولتی دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبایی، تهران، ایران. 0000-0001-5942-2230 علیرضا کوشکی جهرمی دانشیار گروه مدیریت دولتی دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبایی، تهران، ایران. 0000-0001-6175-4478 Journal Article 2023 12 09 Abstract One of the characteristics of today's age is the increase in the age of specialized employees and, as a result, the decrease in the number of these forces, therefore, the aging and shrinking of the workforce is a big challenge for organizations and governments. On the other hand, increasing the age and the aging process of the population, improving life expectancy, reducing the number of births and the economic and social situation of the society, the desire of retired employees to return to the labor market has increased and it is necessary to address the conditions and expectations of this working group in the society. to be Employment after retirement from regular full-time jobs and before complete withdrawal from income-generating activities is known as bridge employment. This research was carried out with the aim of investigating the employment pattern of experts in Iran. This research is qualitative, developmental, interpretive and inductive, which was implemented with the foundation's data approach. The statistical population of the research consists of ten academic-executive experts who are currently employed in the bridge and were selected by a judgmental method. After selecting the statistical population, the research questions were answered through semi-structured interviews. After reviewing and analyzing the obtained interviews, 186 initial codes were obtained, of which 76 abstract concepts, 22 subcategories, and 15 main categories were obtained. In this way, the factors; environmental, social, individual, psychological and governmental as causal conditions; The legal requirements of the value system governing Paul's employment as background factors; Organizational and situational factors were identified as intervening factors, government action, organization action and human resource management department action as strategy, organizational-knowledge, infrastructural-cost, individual-motivational factors were identified as the consequences of Paul's employment. The presented model can be a basis for planning organizations to reuse the experiences, knowledge, expertise and skills of retirees in professional and non-professional jobs. It should be mentioned that the prerequisite for the correct implementation of Paul's employment in governmental and non-governmental organizations of the country is the formulation and implementation of appropriate human resources policies and strategies. Introduction Population aging is a global demographic trend, and developed countries are preparing to take advantage of its most positive effects. Population aging can even be beneficial if countries can meaningfully engage with older people. Employment after retirement from regular full-time jobs and before complete withdrawal from income-generating activities is known as bridge employment, which is divided into two types: professional bridge employment and non-professional bridge employment. Case study The case study of the present research is to present the bridge employment model of expert employees in Iranian government organizations from the perspective of experts active in bridge employment as opinion leaders in this field. Materials and Methods This research is qualitative, developmental, interpretive and inductive, which was implemented with the foundation's data approach. The statistical population of the study consists of ten academic-executive experts who are currently employed as bridge workers and were selected through a judgmental method. After selecting the participants, the research questions were answered through semi-structured interviews. Discussion and Results After reviewing and analyzing the obtained interviews, 186 initial codes were obtained, of which 76 abstract concepts, 22 subcategories, and 15 main categories were obtained. In this way, the factors; environmental, social, individual, psychological and governmental as causal conditions; The legal requirements of the value system governing Paul's employment as background factors; Organizational and situational factors were identified as intervening factors, government action, organization action and human resource management department action as strategy, organizational-knowledge, infrastructural-cost, individual-motivational factors were identified as the consequences of Paul's employment. Conclusion Previously, Iranian society was considered a young society, but recent demographic studies have shown that Iranian society is moving towards an aging society. Therefore, the characteristics of work in this society have become important, the most important of which is retirement, which has advantages (for example, deeper thinking about the meaning and significance of life) and disadvantages (for example, financial pressure and fatigue symptoms). Just as part of a person’s life is his job, retirement is also a part of his life. Just as research is conducted to optimize a person’s working life, it is essential to think and research about the stage after his working life so that the retirement stage is not considered an abnormal stage and does not cause a loss of balance in the individual’s life. For nearly thirty years, retirement has been discussed not as a momentary event but as a process. The presented model can be a basis for planning organizations to reuse the experiences, knowledge, expertise and skills of retirees in professional and non-professional jobs. It should be mentioned that the prerequisite for the correct implementation of Paul's employment in governmental and non-governmental organizations of the country is the formulation and implementation of appropriate human resources policies and strategies. از ویژگیهای عصر حاضر افزایش سن کارکنان متخصص و در نتیجه کم شدن تعداد این نیروهاست از اینرو، پیر شدن نیروی کار یک چالش بزرگ برای سازمانها و دولته است. از طرف دیگر افزایش سن و روند سالخوردگی جمعیت، بهبود امید به زندگی، کاهش زاد و ولدها و وضعیت اقتصادی و اجتماعی جامعه، به تمایل کارکنان بازنشسته به برگشتن به بازار کار می افزاید و لذا ضرورت دارد تا به شرایط و توقعات این گروه کاری اهمیت داده شود. اشتغال پل به اشتغال مجدد بعد از بازنشسته شدن از مشاغل عادی تمام‏وقت و قبل از خارج شدن کامل از فعالیت‌های درآمدزا، گویند. این پژوهش با رویکرد داده بنیاد و با هدف بررسی الگوی اشتغال پل خبرگان در ایران اجرا شده است. این پژوهش از نوع کیفی، توسعه‏ای، تفسیری و استقرایی می باشد. جامعه آماری این پژوهش شامل ده خبره دانشگاهی – اجرایی می باشد که مشغول به اشتغال پل هستند و با روش قضاوتی انتخاب شده اند. در این پژوهش بعد از مرحله انتخاب جامعه، پاسخ سوالات پژوهش با مصاحبههای نیمه ساختار یافته داده شد. بعد از مرحله بررسی و تحلیل مصاحبه ها، 186 کد اولیه یافت شد که از میان آنها نیز 76 مفهوم، 22 مقوله فرعی و 15 مقوله اصلی استخراج شد. بدین ترتیب عوامل؛ محیطی، اجتماعی، فردی، روانشناختی و دولتی به عنوان شرایط علی؛ الزامات قانونی نظام ارزشی حاکم بر اشتغال پل به عنوان عوامل زمینهای؛ عوامل سازمانی و موقعیتی به عنوان عوامل مداخله گر، کنش دولت، کنش سازمان و کنش بخش مدیریت منابع انسانی به عنوان راهبرد، عوامل سازمانی – دانشی، زیرساختی – هزینه ای، فردی – انگیزشی به عنوان پیامد اشتغال پل شناسایی شدند. الگوی ارائه شده ‏می تواند برای برنامه‏ریزی در سازمان‏ها مبنایی فراهم کند تا مجددا از تجارب، تخصص و مهارت‌های بازنشسته ها در مشاغل حرفه ‏ای و غیرحرفه‏ ای استفاده شود. لازم به ذکر است که پیش‌نیاز پیاده‏سازی درست اشتغال پل در سازمان‏ ها، تدوین و اجرای سیاست‏ ها و استراتژی منابع انسانی متناسب با آن می باشد.

https://jmr.usb.ac.ir/article_8257_9e7de659924893ea2fba5a934f1ff07d.pdf

دانشگاه سیستان و بلوچستان پژوهش های مدیریت عمومی 2538-3418 17 66 2024 12 21 The Policy and Governance Observatory as a Facilitator of Smart and Evidence-based Governance ارائه الگوی رصدخانه خط مشی و حکمرانی به عنوان تسهیل کننده حکمرانی هوشمند و شواهد محور 33 62 8743 10.22111/jmr.2024.46105.6029 FA عطیه یوسفی دکتری مهندسی صنایع، دانشکده صنایع، دانشگاه علم و صنعت ایران، تهران، ایران. مهدی عبدالحمید دکتری مدیریت دولتی گرایش تصمیم‌گیری و خط‌مشی‌گذاری عمومی، استادیار گروه مهندسی پیشرفت، دانشکده مدیریت، اقتصاد و مهندسی پیشرفت، دانشگاه علم و صنعت ایران، تهران، ایران. Journal Article 2023 07 09 Abstract The complex and dynamic environment and the multiplicity of actors have made the nature of decision-making and policy-making in political systems complex and challenging. In order to face the challenges in this space and make decisions based on the facts, it is necessary to monitor the public issues accurately and comprehensively and while benefiting from the ideas and opinions of the stakeholders in formulating and presenting policy solutions. In recent decades, this important issue has received the attention of many countries in the form of setting up structures called "policy observatory" or "governance observatory". Considering the effectiveness of the design of such an institution in the country, this research intends to provide a scientific document to help to design and develop these centers. To do this, the comparative study method used for investigating the governance observatories around the world. Out of more than 100 observatories, 32 observatories were selected by purposive sampling method and analyzed using content analysis method. The findings of the research regarding what and how observatories of policy and governance were presented in the form of conceptual categories of thematic scope, mission, goals and measures, organizational structure and processes, products and outputs. Introduction The complexity of the political environment has made effective policy making a challenge for governments. To face this challenge, it will be useful to design governance mints in order to benefit from the maximum available data and information. In this regard, in order to investigate policy and governance observatories, this research has investigated them in the form of vision, mission, goals, actions, organizational structure and processes, products and outputs. Case study This study examines the structure of policy and governance observatories through a survey of 32 observatories around the world. Materials and Methods In this research, the purposive sampling and content analysis method has been used. In this regard, 32 observatories have been selected from more than 100 observatories. Discussion and Results The results of the conducted investigations indicate that the policy and governance observatories monitor and analyze data and information by taking advantage of extensive participation and cooperation with knowledge and information institutions. The result of these actions leads to the publication of databases and policy and policy research reports, which, in addition to providing comprehensive insight to government officials and improving the quality of their future decisions, also convey extensive information to citizens that it has a significant effect in informing the society about the functioning of the system and promoting social capital. Recently, the analysis of future trends and the examination of the interconnectedness of issues have also been placed on the agenda of policy and governance observatories, which will greatly help in designing strategic plans for countries. Conclusion A holistic and comprehensive view of issues and the use of evidence for decision-making has become an integral part of political systems around the world. This importance has caused the design of institutions in charge of this issue to be placed on the agenda of many governments. Such an institution is introduced in the literature under the title of Policy and Governance Observatory. With the benefit of available data, information and knowledge, these centers accurately identify the beneficiaries and dimensions of the problem and produce evidence that facilitates decision-making for the authorities. In order to address this issue, the present article has done a comprehensive review of the most well-known observatories active in the field of policy making and public and topical governance around the world. محیط پیچیده، پویا و تعدد بازیگران، ماهیت تصمیم‌گیری و خط‌مشی‌گذاری در نظام‌های سیاسی را پیچیده و چالش‌برانگیز ساخته‌است. جهت مواجهه با چالش‌های موجود در این فضا و اتخاذ تصمیماتی مبتنی بر واقعیات، لازم است مسائل عمومی به‌طور دقیق و همه جانبه رصد شده و ضمن بهره‌مندی از ایده و نظرات ذی‌نفعان در صورت‌بندی و ارائه راهکارهای سیاستی، تحلیل‌های پیشینی مبتنی بر شواهد نیز ارائه گردد. این مهم، در دهه‌های اخیر در قالب راه‌اندازی ساختارهایی با عنوان "رصدخانه خط‌مشی" یا "رصدخانه حکمرانی" مورد توجه دولت‌ها قرار گرفته است. با توجه به کارایی چنین نهادی در کشور، پژوهش پیش‌رو در نظر دارد تا با بررسی تطبیقی رصدخانه‌های خط‌مشی و حکمرانی، منبعی علمی را در راستای کمک به طراحی و توسعه این مراکز فراهم آورد. در این پژوهش، از روش الگوبرداری برای بررسی تطبیقی رصدخانه‌های خط‌مشی و حکمرانی در سراسر جهان استفاده شده‌است. از میان بالغ بر 100 رصد‌خانه، 32 رصدخانه به‌روش نمونه‌گیری هدفمند انتخاب گردید و در گام بعدی، با استفاده از روش تحلیل محتوا به بررسی و تحلیل این مراکز پرداخته شد. یافته‌های پژوهش در خصوص چیستی و چگونگی رصدخانه‌های خط‌مشی و حکمرانی در قالب دسته‌های مفهومی شامل گستره موضوعی، مأموریت، اهداف و اقدامات، ساختار سازمانی و فرایندها، تولیدات و خروجی‌ها ارائه شده‌است.

https://jmr.usb.ac.ir/article_8743_b31f5aaf4d28969e4cee0f39ca4d791c.pdf

دانشگاه سیستان و بلوچستان پژوهش های مدیریت عمومی 2538-3418 17 66 2024 12 21 A Meta-Synthesis of the Integrated Model of Customer Value co-Destruction and Value co-Creation مدل عوامل زمینه ساز هم تخریبی ارزش مشتری در پلتفرم اقتصاد اشتراکی 63 90 8744 10.22111/jmr.2024.47410.6121 FA زهره دهدشتی شاهرخ استاد، عضو هیئت علمی گروه مدیریت بازرگانی، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبائی، تهران، ایران. وحید ناصحی فر دانشیار، عضو هیئت علمی گروه مدیریت بازرگانی، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبائی، تهران، ایران. محمدرضا کریمی علویجه دانشیار، عضو هیئت علمی گروه مدیریت بازرگانی، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبائی، تهران، ایران. یزدان رحمت آبادی دانشجوی دکتری مدیریت بازرگانی گرایش بازاریابی، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبائی، تهران، ایران. Journal Article 2023 12 09 Abstract Considering that the Internet and the advancement of technology have created very advanced infrastructures for the interaction between organizations and customers, and both value creation and value destruction are two inseparable components of the relationship between the customer and the organization and the interactive process between the two. Two general issues have been examined and researched in this research, firstly, there is no integrated and comprehensive point of view regarding co-destruction and synergy of value, and secondly, the definition of co-destruction of customer value, which is defined as inefficiency of co-creation, should be changed. Redefine this term. In this research, by examining 157 articles using a meta-combination method based on the Hoon model, the results were obtained that the co-destruction of customer value precedes the co-creation of customer value, and in order for organizations to create co-creation of customer value, first of all, there is a need for its inhibiting factors, i.e. Identify the factors that cause the co-destruction of customer value and take steps to improve the value perceived by the customer by using appropriate strategies to control these factors so that ultimately the co-creation of customer value is created. In this regard, it is possible to redefine both creation and destruction of customer value, and appropriate measures to reduce the wastage of financial, time and credit resources can be put on the agenda. Introduction The main problem that is trying to be addressed is that these sharing economy platform companies with the hope of successfully co-creating value start processing different ideas and expect to receive appropriate feedback from this, which leads to co-destruction for different reasons. And because there is no unified view of this issue, the methods of dealing with this issue are not clear and there is not enough information in this field. This is despite the fact that the managers are not aware of the existence and how to create the co-destruction of customer value and it is expected that if they are aware of this mechanism, they will formulate the processes in such a way that the methods of restraining the co-destruction of customer value and prevent deviation from the company's activities It is determined and the company is led to create co-creation. Case study Given that the sharing economy industries in the country are increasing and growing significantly, it is very important and significant to study these industries. For this reason, companies such as SNAPP and TAPSI, which have the largest market share in the car rental industry with a driver, can be considered as a case study. These companies have repeatedly tried to create value for customers using various technologies, but this has caused them to encounter numerous problems and even turn the aforementioned activity into an anti-brand event for them. In this regard, it should be borne in mind that both value creation and value destruction are two inseparable aspects of the cooperation processes between the organization and the customer, and there is a thin line between the two. One of the cases where value co-creation has been transformed into co-destruction can be considered when women request a car, in which cases the driver is also considered a woman. This has caused some drivers or even passengers to abuse this and engage in illegal activities, and many problems have occurred in this regard. Therefore, the intended co-creation for the customer becomes a co-destruction of value, and the organization suffers from this. Organizations should pay more attention to this area and ultimately create the best outcome for themselves. Materials and Methods Various methods are used to conduct meta synthesis research, which can be the methods of Walsh and Dunn in 2005, Sandolski and Barroso, whose prototype was presented in 2003 and its update in 2007, and finally the model presented by Hohn in 2013 pointed out that this model was developed based on Walsh and Dunn's model. In this research, the Hun model has been used because this model has used modern methods and comprehensively used previous models, and it can increase the validity and reliability of the research in a documented way and with reasoning from a specific path and with correct logic. Discussion and Results Finally, the achievement of this research is presented in the description of the following model, which at the two levels of customers and organizations, the variables "creating factors of customer value co-destruction", "customer value co-destruction", "customer value co-destruction containment strategies", "value perceived by customer" and finally "customer value co-creation" appear. The variable "Customer Perceived Value", which is the only variable appearing at the customer level, is shown in the figure with a dashed line. It should be noted that all the variables appear in both levels, but they show the greatest impact in the mentioned levels. Conclusion It is very important to keep in mind that the categories of both value creation and destruction have a semantic contradiction, but it is necessary to pay attention to the fact that the creation of customer value co-destruction is unavoidable and the processes tend to increase entropy and disorder. This is also true regarding the co-destruction of customer value and the tendency of the system to create co-destruction is that by identifying the factors that cause co-destruction and curbing them using the appropriate strategy, it will be possible to create co-creation continuously and continuously. In fact, the model presented in this research shows that in order to create co-creation, one must first identify co-destruction, find a suitable strategy to control it, and finally have a good impact on the value perceived by the customer in order to create co-creation. To be created sustainably. According to the findings of this research, the success of co-creation depends on the correct control of the destruction of customer value. با توجه به اینکه اینترنت و پیشرفت تکنولوژی موجب ایجاد زیرساخت‌های بسیار پیشرفته جهت تعامل میان سازمان‌ها و مشتریان شده است و هم آفرینی ارزش و همچنین هم تخریبی ارزش دو جزء تفکیک ناپذیر از ارتباط مشتری با سازمان و فرایند تعاملی بین این دو می‌باشد، موضوع اصلی که در این پژوهش مورد بررسی قرار گرفته است عوامل زمینه ساز هم تخریبی ارزش در پلتفرم های اقتصاد اشتراکی است که امروزه بسیار مورد استقبال کاربران قرار گرفته‌اند. در این پژوهش با بررسی 157 مقاله به روش فراترکیب بر اساس مدل هون (2013) و مصاحبه نیمه ساختار یافته با 21 خبره صنعت و دانشگاه در قالب تحلیل مضمون، متغیرهای ایجاد کننده هم تخریبی ارزش مشتری شناسایی شده و با استفاده از روش مدلسازی ساختاری تفسیری جهت تأثیر هریک از متغیرها مشخص شده و با استفاده از روش میک مک میزان تأثیر متغیرها بر یکدیگر مشخص شده است. با توجه به نتایج این پژوهش، عوامل کلان، زیرساخت نامناسب، فقدان مهارت فنی، فقدان اطلاعات صحیح، توصیه شفاهی و فقدان کنترل عملیات عواملی هستند که زمینه ساز هم تخریبی ارزش مشتری شده و با ایجاد تغییر در این متغیرها می توان از بروز هم تخریبی ارزش مشتری جلوگیری نمود.

https://jmr.usb.ac.ir/article_8744_6e0de37bea02ff713005766630ebc0bc.pdf

دانشگاه سیستان و بلوچستان پژوهش های مدیریت عمومی 2538-3418 17 66 2024 12 21 Analysis of the Effect of Social Capital on Brand Performance with the Mediating Role of Employees’ Brand Citizenship Behavior تحلیل اثر سرمایه اجتماعی بر عملکرد برند با نقش میانجی رفتار شهروندی برند کارکنان 91 112 8124 10.22111/jmr.2024.46092.6033 FA ناصر سیف اللهی استاد تمام، عضو هیات علمی دانشکده علوم اجتماعی دانشگاه محقق اردبیلی، اردبیل، ایران. Journal Article 2023 07 13 Abstract Organizational Social Capital The history of social capital goes back to classical economists like Adam Smith and John Stuart Mill and sociologists like Max Weber who used cultural factors to analyze economic phenomena. Social capital has been defined as the total of real and potential resources hidden inside, available and emerging from the network of relationships belonging to an individual or social unit (Joeng & et al, 2021). According to Putnam, social capital refers to the connections between people - social networks and mutual and reliable norms that arise from them. According to these definitions, social capital is defined as an asset that exists in social relationships between individuals, networks and communities to achieve mutual benefits (Tuominen, & Haanpää, 2022). Brand Performance Brand performance means the degree of brand success in the market and tends to measure the strategic success of a brand (Lee et al, 2008). The success of a business undoubtedly comes from the performance of that business's brand (De Chernatony et al, 2004). Brand performance is a measure of a brand's results against business and marketing goals. While brand delivery focuses on how branding is executed during the marketing campaign, brand performance measures campaign results to see how effective branding has been for the business. And since each brand is different, performance varies significantly from one brand to another (Wu et al, 2020). The factors that affect the company's performance have two main dimensions: objective (or financial) and judgmental (or non-financial). The methods of measuring financial parameters to evaluate the company's performance suffer from the limitation that the marketing department's efforts in creating long-term financial value have not been considered. Therefore, it is essential that academics consider more dimensions than financial numbers to create a comprehensive performance measure. Therefore, non-financial performance measures belonging to perceptual and behavioral categories such as brand, customer satisfaction and loyalty are considered, acknowledging that an integrated and strategic view of performance evaluation is required (Sarkar et al, 2021). Brand citizenship behavior Brand citizenship behavior is an employee's brand altruistic behavior to increase brand equity. It enables employees to automatically display altruistic brand behavior such as good service behavior that can improve brand image. Although this concept refers to employee behaviors toward a brand, it can also be extended to customer behaviors, as customers are more likely to support a brand that exhibits altruistic behaviors. Brand citizenship behavior includes all behaviors that are performed by the organization's internal stakeholders and to empower the organization's brand personality. According to Zeppelin, brand citizenship behavior is defined as a task outside the job description, but in later researches, brand citizenship behavior was developed not only to behaviors outside the job description, but also to behaviors inside the job (Kirimi et al., 20) 16). Materials and Methods The current research method is correlation through structural equation modeling. The research was applied in terms of purpose and descriptive-survey in terms of method and correlation type. The statistical population of the research included all the employees of the companies producing dairy products in Ardabil province, according to Cochran's formula, 260 people were selected as a sample, and these people were selected from the statistical population as available. Three standard questionnaires of social capital (Nahapiet & Ghoshal, 1998), brand performance (Punjaisri & et al, 2009) and brand citizenship behavior (Marzban brand citizenship behavior questionnaire, 2016) were used to collect data. Structural equation modeling method was used to analyze the hypotheses. The data was analyzed using SPSS and AMOS software. Validity was checked and confirmed using confirmatory factor analysis and reliability by Cronbach's alpha. Discussion and Results Today, corporate social responsibility is a very important issue in management circles. Organizations and companies are becoming more interested in the discussion of social responsibility day by day and are paying more attention to this issue. Corporate social responsibility, through its effect on brand performance, can be an important factor in the growth and increase of the market share of companies producing dairy products, which is a long-term strategy and planning for increasing social capital and brand citizenship behavior, and as a result, strengthening performance. They have a company brand. Based on the image of their brand in the minds of customers, companies producing dairy products should strengthen the brand citizenship behavior of employees and improve the performance of their brand by strengthening the social capital of employees. Social capital is an important resource for individuals and can greatly affect their ability to act and the visible quality of their work life. The higher the social capital of a company, the better the performance of the brand and also the brand citizenship behavior of the employees in the company. Social capital by increasing the creation of proper relationship between employees and creating and strengthening common values in the company affects the branding activities of the organization and strengthens the behaviors in accordance with the brand promise towards the customers. Conclusion The findings of this research confirm that social capital has a significant and positive effect on brand performance, and the brand citizenship behavior of employees also plays a mediating role between social capital and brand performance. In case of further expansion of social capital and brand citizenship behavior in companies producing dairy products, it can be expected that the performance of the brand will be strengthened and lead to the creation of a sustainable competitive advantage over competitors in the field of further expansion of social capital and brand citizenship behavior. They do not have a clear strategy. Therefore, in today's era, companies should pay special attention to the performance of their brand in addition to environmental dynamics, in addition to using their physical assets, and by strengthening the social capital of employees and brand citizenship behavior in the organization, they should cause the growth and development of their brand among competitors. عملکرد برند به میزان دستیابی برند به اهدافی که از پیش طراحی شده است گفته می‌شود. سرمایه اجتماعی و رفتار شهروندی برند نیز دو عامل مهم در ارتقاء عملکرد برند در سازمان‌ها هستند. این پژوهش با هدف بررسی اثر سرمایه اجتماعی بر عملکرد برند با نقش میانجی رفتار شهروندی برند کارکنان صورت گرفت. پژوهش ازنظر هدف کاربردی و ازنظر روش و ماهیت توصیفی - پیمایشی از نوع همبستگی بود. جامعه آماری پژوهش شامل کلیه کارکنان شرکتهای تولیدکننده فراورده های لبنی در استان اردبیل بود که طبق فرمول کوکران برای جوامع نامحدود تعداد 260 نفر به‌عنوان نمونه انتخاب گردید که انتخاب این افراد از جامعه آماری به‌صورت در دسترس صورت گرفت. برای جمع‌آوری داده ها از سه پرسشنامه استاندارد سرمایه اجتماعی، عملکرد برند، و رفتار شهروندی برند استفاده شد. جهت تجزیهوتحلیل فرضیه ها از روش مدلسازی معادلات ساختاری استفاده شد. داده ها با استفاده از نرم افزار SPSSو AMOS تجزیه وتحلیل شد. روایی با استفاده از روش تحلیل عاملی تأییدی و پایایی به‌وسیله آلفای کرونباخ بررسی و تأیید شد. بر اساس یافته‌های پژوهش، سرمایه اجتماعی بر عملکرد برند تأثیر مثبت و معنادار می گذارد و رفتار شهروندی برند نیز بین سرمایه اجتماعی و عملکرد برند نقش میانجی ایفا می‌کند. یافته های این پژوهش می تواند در حرکت و توجه بیشتر مدیران شرکتهای تولیدکننده فراورده های لبنی به سرمایه اجتماعی و عملکرد برند شرکت مؤثر باشد.

https://jmr.usb.ac.ir/article_8124_786083116c84b384693c44ca3225045b.pdf

دانشگاه سیستان و بلوچستان پژوهش های مدیریت عمومی 2538-3418 17 66 2024 12 21 Resilience Based on Community-Oriented Capacities in Crisis Conditions تاب‌آوری مبتنی بر ظرفیت‌های اجتماع‌محور در شرایط بحران 113 144 8672 10.22111/jmr.2024.49485.6246 FA محمد جلالی دانشجوی دکترای مدیریت، گروه مدیریت، دانشکده علوم انسانی، دانشگاه آزاد اسلامی، بیرجند، ایران. مهدی محمودزاده واشان استادیار، گروه مدیریت، دانشکده علوم انسانی، دانشگاه آزاد اسلامی، بیرجند، ایران. نورمحمد یعقوبی استاد، گروه مدیریت، دانشکده مدیریت و اقتصاد، دانشگاه سیستان و بلوچستان، زاهدان، ایران. 0000-0001-6808-0594 محمد محمدی استادیار، گروه مدیریت، دانشکده علوم انسانی، دانشگاه آزاد اسلامی، بیرجند، ایران. Journal Article 2024 09 08 Abstract In recent years, the emphasis on community-oriented capacities as one of the important approaches to the resilience of societies in crisis conditions has attracted the attention of many experts and researchers. Therefore, the present research was conducted with the aim of identifying factors affecting resilience based on community-oriented capacities in crisis conditions and providing a model in this field using the meta-synthesis method. Introduction Today, societies have been exposed to different types of crises, each of which has brought unfortunate consequences to societies, including threats to human health and security, destruction of resources and biological facilities, and people's activity centers (Sajadi, 2019). Therefore, nowadays, mainly the view that exists towards crisis management is to increase "resilience" in the face of various crises (Rafieiyan et al., 2011). On the other hand, experiences from crisis management in different societies show that governments alone are not able to increase the resilience of societies in crisis situations, and individual and group participation in these situations is mandatory and very effective in increasing their resilience. On the other hand, experiences from crisis management in different societies show that governments alone are not able to increase the resilience of societies in crisis situations, and individual and group participation in these situations is mandatory and very effective in increasing their resilience. (Motahari & Rafieiyan, 2016). Therefore, strategies to increase the resilience of societies are changing. In this change and evolution of the view towards resilience, the "state-oriented" and "centralist" view, which tries to formulate and implement strategies from the top down, has been replaced by a "community-oriented" view that relies on attracting participation. public and social data (Ghorbani et al., 2017). But in Iran, the evidence indicates that this change of approach and outlook has not yet happened in the country, and currently the government-oriented approach is trying to formulate and implement centralized and downward strategies to increase resilience in crisis situations. In addition, few studies have been conducted in the field of identifying and explaining factors affecting resilience based on community-oriented capacities in crisis conditions in our country; So far, a comprehensive model has not been presented as a road map for the country's crisis management managers. Therefore, the current research seeks to identify the factors affecting resilience based on community-oriented capacities in crisis situations using the meta-synthesis method and finally presenting a model in this field. Case study The statistical population of this research includes all articles published in domestic and foreign scientific databases between 2000 and 2023, and finally 56 studies that were closely related to the subject under study were selected as a sample. Materials and Methods The research is of an applied type with an exploratory nature, in order to collect data, a meta-synthesis method was used. The analysis of the texts was also done based on the content analysis and the dimensions and codes of the desired pattern were extracted. Discussion and Results Based on the analyzes carried out with the help of content analysis method on the 56 final selected researches, a total number of 3 categories, 18 concepts and 66 indicators as effective factors on resilience based on community-oriented capacities in crisis conditions were discovered in this research. and were tagged. Conclusion According to the studies conducted in this field and also according to the extraction of 66 indicators through the application of meta-synthesis method, it was determined that the effective factors to increase resilience in crisis situations, which are based on community-oriented capacities, are in three categories of organizational factors. , group factors and individual factors are placed, and the use of these factors in the country's crisis conditions can provide a suitable basis for reducing the incidence of negative consequences caused by it. Further, the findings of the research showed that 7 components of the institutional platform, institutional governance, institutional performance, financial and physical resource management, human resource management and information management in the form of organizational factors; 6 components of common valuation, social infrastructure, collective action and participation, social capital, acculturation and social cohesion in the form of group factors; And 5 components of knowledge, skill, awareness, attitude and capacity and ability in the form of individual factors formed the foundations of the model of factors affecting resilience based on community-oriented capacities in crisis conditions. طی سال‌های اخیر تأکید بر ظرفیت‌های اجتماع‌محور به‌عنوان یکی از رویکردهای مهم تاب‌آوری جوامع در شرایط بحران، مورد توجه بسیاری از صاحب‌نظران و محققان قرار گرفته است. بنابراین پژوهش حاضر با هدف شناسایی عوامل مؤثر بر تاب‌آوری مبتنی بر ظرفیت‌های اجتماع‌محور در شرایط بحران و ارائه الگویی در این زمینه با استفاده از روش فراترکیب انجام شده است. با توجه به جهت‌گیری پژوهش می‌توان آن را در زمره پژوهش‌های کاربردی با ماهیت اکتشافی قرار داد. جامعه آماری این پژوهش شامل کلیه مقالات منتشرشده در پایگاه‌های علمی داخلی و خارجی در محدوده زمانی 2000 تا 2023 بود، که درنهایت 56 پژوهش که ارتباط نزدیکی با موضوع مورد مطالعه داشتند به‌عنوان نمونه انتخاب و با تحلیل‌ محتوای آن‌ها ابعاد و کدهای الگوی موردنظر استخراج شدند. براساس یافته‌های پژوهش، 66 شاخص و 18 مؤلفه در سه دسته «عوامل سازمانی»، «عوامل گروهی» و «عوامل فردی» به‌عنوان عوامل مؤثر بر تاب‌آوری مبتنی بر ظرفیت‌های اجتماع‌محور در شرایط بحران شناسایی و برچسب‌گذاری شدند. نتایج نشان داد که این سه دسته عامل می‌توانند به‌طور همزمان در هر یک از مراحل سه‌گانه قبل، حین و پس از بحران بر تاب‌آوری جوامع تأثیرگذار باشند و به میزان قابل توجهی اثرات منفی ناشی از وقوع بحران را کاهش دهند.

https://jmr.usb.ac.ir/article_8672_537dfa9ab8fb50d411a98b40ef847cba.pdf

دانشگاه سیستان و بلوچستان پژوهش های مدیریت عمومی 2538-3418 17 66 2024 12 21 Presentations on How to Finance Iran's Higher Education Based on the Global Study Model ارائه چارچوبی برای نحوه تامین مالی آموزش عالی ایران بر اساس مطالعه الگوهای جهانی 145 178 8475 10.22111/jmr.2024.47134.6112 FA احسان احتشام نژاد استادیار، گروه پژوهشی تامین مالی و اقتصاد علم، فناوری و نوآوری، مرکز تحقیقات سیاست علمی کشور، تهران، ایران. مهدی پاکزاد بناب استادیار، گروه پژوهشی ارزیابی سیاست‌ها و پایش علم، فناوری و نوآوری، مرکز تحقیقات سیاست علمی کشور، تهران، ایران. مهدی رمضانی دکترای دانشگاه گیلان، رشت، ایران. Journal Article 2023 11 29 Abstract The use of new financial methods in the higher education sector is one of the main concerns of science and technology researchers due to the ever-increasing limitations of the public budget and the existence of various types of university divisions based on functional changes. Introduction: Many financing methods for universities have been introduced and many studies have been done on them, while many of the traditional financing methods are responsive to the needs of universities today. Identifying and presenting a proposed model for allocating financial credits to universities is a necessity. As a knowledge enterprise, the university follows the activities of production, distribution, transformation and promotion of knowledge. A desirable model for financing the financial activities of public universities is a model that firstly includes all the mentioned activities, secondly, it creates three efficiency, quality and justice in universities, and thirdly, it develops universities for development. Raise their own quality and quantity. (Entezari, 2018:17). Financing universities is one of the important challenges of the higher education system. The dual financing makes university managers to simultaneously implement reports on maintaining and improving the academic level of the university, along with increasing the amount of wealth creation. This importance can be easily seen by delving into the financing methods of the world's top universities that have achieved such success (Ahmadi & Norozi, 2015:47). Financing and management of important financial resources is the factor of survival of universities and higher education institutions. The consequences of this recession in academic fields will be heavy in a way that will change attention in national and transnational dimensions (Keshavarzade & Ghasemi, 2017:94). The main purpose of this research is to provide financial services for higher education in Iran through the examination of experiences What are the methods (framework, model or students) of selected global higher education financial services? What is the proper financing of the country's higher education inspired by global trade? Does the diversity of disciplines require different methods and financial disciplines or not? What are the policy suggestions for successful implementation determined for Iran's conditions? Among the questions that are searched according to the results of this research, they are answered. Materials and Methods In this research, both the documentary research method (books, articles, authoritative magazines, etc.) in English and Farsi, and a researcher-made questionnaire were used to implement the KAP model. In the comparative study, an initial model for the financing of higher education in Iran is presented, and then to auxiliary tools and using the theme analysis method, and processing related to semi-structured questionnaires in NVIVO software, the optimal range. A proposal for financial services for higher education in Iran is presented. The target population of this research is 30 people of the higher education complex in Iran, which was randomly selected from among the experts, managers and expert experts who have the opinion and possess this collection. This research was conducted in Iran (spatial domain), between December 2021 and June 2022 (temporal domain) with the participation of higher education financing (thematic domain). Discussion and Results: The results of the surveys showed that despite the difference in the common methods of providing financial resources in public and private universities, the common methods of providing financial resources in the country's universities include political combing, payment based on the quality of the student's quality based on or based on predetermined specific programs and functions, while in other countries they use the general methods of government support, tuition fees, donors and other sources. Although each of these general methods have more detailed components for others. Conclusion Using the methods of changing the structure of higher education and reviewing the way of allocating basic budgets, special budgets for specific priorities and policies in higher education, allocating incentive budgets, benevolent recruitments through giving incentives. Taxes for benefactors as well as social contracts between the government and the people can improve and upgrade the financial resources of universities. Now that it is possible to make this path smoother with the lens of tax exemptions for revenue-generating contracts of universities. استفاده از روشهای نوین تأمین مالی در بخش آموزش عالی به دلیل وجود محدودیت روزافزون بودجه عمومی و وجود انواع تقسیم بندی دانشگاهها بر اساس تنوع عملکردی، یکی از دغدغه های اصلی مراجع سیاستگذار علم و فناوری است. لذا شناسایی و ارائه یک الگوی پیشنهادی برای تخصیص اعتبار مالی دانشگاهها امری ضروری است. بر همین اساس به بررسی دقیقِ الگوی تامین اعتبار مالی در 16 کشور و مقایسه کمی و کیفی آنها با روش تامین منابع مالی در ایران پرداخته شد. نتایج حاصل از بررسی ها نشان داد که با وجود تفاوت سهم روشهای متداول تامین منابع مالی در دانشگاه های دولتی و غیر دولتی، روشهای مرسوم در تامین منابع مالی دانشگاه های کشور شامل چانه زنیسیاسی، پرداخت بر اساس معیار هزینه سرانه دانشجو، مبتنی بر عملکرد و یا بر اساس برنامهها و اهداف خاص از پیش تعیین شده صورت میگیرد در حالی که در دیگر کشورها از روشهای کلی همچون حمایتهای دولتی، شهریه، خیرین و سایر منابع بهره میگیرند. هر چند که هر یکی از این روشهای کلی برای کشورهای دیگر دارای مولفههای جزئیتر نیز میباشند. استفاده روشهای چون تغییر در پیکره آموزش عالی و بازنگری در نحوه تخصیص بودجه های پایه، اختصاص بودجه برای اولویت ها و سیاستهای خاص در آموزش عالی، اختصاص بودجه های انگیزشی، جذب کمک های خیرخواهانه از طریق اعطای مشوقهای مالیاتی برای خیرین و همچنین قراردادهای اجتماعی بین دولت و مردم میتواند در بهبود و ارتقاء منابع مالی دانشگاهها موثر باشد. در عین حال که می توان با قراردادن معافیت های مالیاتی برای قراردادهای درآمدزای دانشگاه ها، این مسیر را هموار تر نمود.

https://jmr.usb.ac.ir/article_8475_e36a7a029a0c0a76b570169a4a5c9f0f.pdf

دانشگاه سیستان و بلوچستان پژوهش های مدیریت عمومی 2538-3418 17 66 2024 12 21 A Model for Bank Management Performance Appraisal with the Advanced Technologies Approach (Meta-Synthesis Method) الگوی ارزیابی عملکرد مدیریت بانک با رویکرد فناوری های نوین ( روش فراترکیب) 179 212 8524 10.22111/jmr.2024.47166.6097 FA احسان کیانی قلعه نو دانشجوی دکتری مدیریت منابع انسانی، گروه مدیریت، واحد زاهدان، دانشگاه ازاد اسلامی، زاهدان، ایران. حبیب الله سالارزهی استاد گروه مدیریت دولتی، دانشکده مدیریت و اقتصاد، دانشگاه سیستان و بلوچستان، زاهدان، ایران. بهاره ناصری استادیار گروه مدیریت دولتی، دانشکده علوم انسانی، دانشگاه آزاد اسلامی، زاهدان، ایران. عبدالعلی کشته گر دانشیارگروه مدیریت دولتی، دانشکده مدیریت و اقتصاد، دانشگاه سیستان و بلوچستان، زاهدان، ایران. Journal Article 2023 11 13 Abstract The knowledge about human capital as a driving force of economic development has increased in recent years (Rashki , 2019). "Industry 0. 4" or "Fourth Industrial Revolution" is changing our lifestyles and customer-bank relations. It inevitably interprets that both existing commercial techniques and monetary management are not excluded from this change (Singh , 2022). Rapid changes in today's world have created great challenges for banks. Pioneer banks took advantage of opportunities with managerial tools and advanced technologies to achieve banking objectives (Najafbeigi et al , 2011). Such measures lead to bank changes, discussion of the bank's problems, solving problems, and preparing the bank for a successful future. Introduction According to reconstruction experts, if people are free to express their opinions and feelings, have peace of mind, and discuss conflicts freely, changes will be effectively made, leading to improvement in banking performance (Kamalian , 2013). Technology-based products create opportunities to have great cost advantages, increase profitability, and facilitate lower risk in comparison with traditional banking products. Additionally, electronic banking (services improve banking performance. Some less-developed and developing countries have not achieved the expected results because infrastructure investment is insufficient and customers prefer traditional branch-based banking (Akhisar , 2015). Banks make efforts to enhance their performance. Managers explicitly state that the current century needs greater productivity and efficiency than at any other time in history (Palma , 2017). The growth of knowledge and information technology security are increasing in developing countries because information and communication technology (ICT) plays a vital role in globalized economic scope. This is vastly accepted by a large number of banks, such as industrial companies, manufacturing companies, the health sector, the financial sector, and the educational system in their daily operations. The dynamics of events in the current competent financial world make financial banks dependent on this technology (Andry , 2017). The vast use of ICT helps financial institutions fulfill their customers' needs in different ways. Accordingly, banks widely utilize a variety of technological solutions such as central banking, mobile banking, e-banking, clearance of checks, and currency remittance. These emerging dynamic technologies are dangerous even if they have positive effects on financial institutions and bank managers cannot protect their information assets against any attack on information security (Okoht , 2020). Case study Assessing the performance of managers in branches of melli Bank of Sistan and Baluchistan province. Materials and Methods We have great development in this space using IR 0. 4 as setting new records or applying for personal credits in advanced banks enables buyers to do banking operations using available strategic tools. Some open regional banks cause this computerized change to turn into an unknown level, but public regional banks are seeking to eliminate physical check cards, and thus there will be a few need to have plastic cards in the next 5 years (Lak , 2018). In today's banking industry, technology is the skill of manufacturing a product, which can be a service or software. Furthermore, advanced technology refers to skills that are newer regarding the implementation and utilization of infrastructures. Digital signatures, biometric authentication systems, and web service of electronic systems in the processes are among these advanced technologies in this industry. Given the importance of this scope, the present study sought to design a performance appraisal maturity model for bank managers based on the advanced technology approach. Therefore, a large number of management performance appraisal dimensions were evaluated using the advanced technology approach but no study provided a full model for management performance appraisal with the advanced technology approach. To this end, this research aimed to review previous studies and detect the determinants of management performance appraisal with the advanced technology approach. The models were studied, and finally, a comprehensive model was provided for the management performance appraisal with the advanced technology approach. The important question is what factors affect the bank management performance appraisal with the advanced technology approach? کنترل به طور عام و ارزیابی عملکرد به طور خاص از مهمترین سازوکارهای اجرایی جهت اعمال مدیریت اثربخش است. پژوهش حاضر با هدف ارائه الگوی ارزیابی عملکرد مدیریت بانک با رویکرد فناوری های نوین از روش فراترکیب انجام شده است. در روش فراترکیب پژوهشگر بازنگری دقیق و عمیق در موضوع انجام داده و یافته های پژوهش های کیفی مرتبط را ترکیب می کند. با استفاده از روش فراترکیب، 97مقاله حوزه مدیریت عملکرد ، ارزیابی عملکرد، ارزیابی عملکرد مدیریت ، فناوری های نوین در بانک ها و با تحلیل محتوا ، ابعاد و کدهای مربوطه استخراج گردید که 130 کد در 4 سطح وظایف مدیریت ، مهارت های ادراکی ، مهارت های فنی و مهارت های انسانی شناسایی شد و میزان اهمیت و اولویت هر یک به روش کمی آنتروپی شانون تعیین شد و براساس یافته ها مشخص شد کدهای ساختار (باز) ، تخصیص منابع ، هزینه ها ، راهبرد دیجیتال ، ایده پردازی روش ها وخدمات جدید دیجیتالی شده ، نگرش مشتری ، نفوذ فزاینده اینترنت ، پذیرش مشتری ، دانش موجود ، سرمایه گذاری دیجیتال ، فناوری های جدید و منابع موجود دارای بیشترین ضریب اهمیت اند. در نهایت پس از طی گام های پژوهش، الگوی مناسب ارزیابی عملکرد مدیریت با رویکرد فناوری های نوین در دو لایه امکان سنجی و ساختار اجرا و لایه حمایتی طراحی برنامه ارزیابی عملکرد مدیریت ارائه شد.

https://jmr.usb.ac.ir/article_8524_4c580853deb3cd947d0223efcb9540ab.pdf

دانشگاه سیستان و بلوچستان پژوهش های مدیریت عمومی 2538-3418 17 66 2024 12 21 Pattern of Professional Development of Human Resources of Knowledge-based Companies(Study case: Science and Technology Park of Iranian Research Organization for Science and Technology) الگوی توسعه حرفه ای منابع انسانی شرکت های دانش بنیان (مطالعه ی پارک علم و فناوری سازمان پژوهش های علمی و صنعتی ایران) 213 244 8746 10.22111/jmr.2024.47714.6138 FA بیژن عبدالهی استاد، مدیریت آموزشی، دانشکده مدیریت، دانشگاه خوارزمی، تهران، ایران. جعفر سالمی دانشجوی دکتری، مدیریت آموزشی، دانشکده مدیریت ، دانشگاه خوارزمی، تهران، ایران. حسن زین آبادی دانشیار، مدیریت آموزشی، دانشکده مدیریت، دانشگاه خوارزمی، تهران، ایران. قاسم رمضانپور نرگسی دانشیار، کارآفرینی و تجاری‌سازی، پژوهشکده مطالعات فناوری‌های نوین ، تهران، ایران. Journal Article 2024 01 16 Abstract The role of knowledge-oriented human resources in knowledge-based companies is very prominent as one of the main characteristics (and indeed capital) of these companies that affect their success; Therefore, this research was conducted with the aim of designing a Pattern for the development of human resources of knowledge-based companies in the Science and Technology Park of the Scientific and Industrial Research Organization of Iran.This qualitative study was a content analysis type. The research community included organizational experts and organizational managers with knowledge of human resources, of which 15 experts were selected using the purposeful sampling method and in the form of a snowball. Data analysis was done by content analysis method with inductive approach and coding. By coding the extracted interviews, 442 initial concepts, 149 indicators, 23 dimensions and 4 components were identified, of which the four main components were planning and policy making, teaching and learning, implementation and design and performance management To increase the internal validity of the study, member checking method was used. The findings of this study help stakeholders, policy makers and management of small and medium companies to benefit from appropriate human resource development methods to improve employee competencies and increase organizational effectiveness. Introduction The term "knowledge-based companies" or similar words is considered a relatively new term in the world's management and economic literature, so that many countries have not yet provided a precise and clear definition of it (Gorman, & McCarthy, 2006; Aliabadi et al., 2019). Regarding what a startup is, there is no consensus among the activists and researchers in the field of new businesses. Knowledge-based companies have a special role and importance in economic progress and national development. For growth and excellence, the factors affecting it must be identified and managed (Hult et al, 2004) and if these factors are not known, the nature of the process will be damaged and the resources, efforts, time and money that have been spent will be wasted (Park et al). , 2019). Another important point in these definitions is that start-up is usually the result of group activity and not an individual activity. Regullary; A startup consists of a number of co-founders who are responsible for the idea and main activity of the startup and are in charge of its executive and technical affairs (Oliveira, 2019). Regarding the importance of designing a model for the professional development of human resources in knowledge-based companies, it should be mentioned that the trustees and human forces active in these centers, despite their scientific capabilities, do not have the necessary skills to carry out businesses to the stage of commercialization and profitability, and may have many plans. important and income-generating does not reach the stage of exploitation due to the lack of human resources; Therefore, this research seeks to answer the main question, what is the pattern of professional development of human resources in knowledge-based companies? Case studies The current research, which was carried out under the title of "designing a policy model for the development of human resources of knowledge-based companies in the Science and Technology Park of the Scientific and Industrial Research Organization of Iran" Materials and Methods The current research, which was carried out under the title of "designing the policy model of human resources development of knowledge-based companies in Science and Technology Park of the Scientific and Industrial Research Organization of Iran", is in the category of applied research. This research was one of the exploratory researches and used the strategy of content analysis. In the qualitative part, the relevant categories were first extracted using library studies and semi-structured interviews, and the categories were converted into models using qualitative methods such as content analysis; Therefore, it can be said that the research method in this study was qualitative; in which interviews and documents were analyzed using the content analysis method. The experts of the qualitative department were divided into two groups in this research; In the first part, there were experts from the Scientific and Industrial Research Organization of Iran, who had more than 5 years of work experience in knowledge-based companies, and in the second part, the experts included managers of knowledge-based companies located in Science and Technology Park. There were 12 participants in this research. Sampling method In the qualitative part of the research, the purposeful and theoretical sampling method was used, which was carried out to the extent of sufficiency and theoretical saturation of the interviews. The main tool used in this research is semi-structured interviews. After each interview, based on theoretical snowball sampling, the interviewees were asked to introduce people who they think are good experts on the subject. Discussion and results In this research, in order to collect data using the purposeful sampling method, 12 subject matter experts and experts from knowledge-based companies who were related to the policy issues of human resource development of knowledge-based companies were selected. The current research was conducted with the aim of abstracting different aspects of the human resource development policy model of knowledge-based companies in the Science and Technology Park of the Scientific and Industrial Research Organization of Iran. By studying the extracted data and information, 442 primary concepts, 149 indicators, 23 dimensions and 4 components were identified. Conclusion This research has also provided a model that can be used as a conceptual framework for the study of human resources development policies of knowledge-based companies and policies to operationalize the developed model. However, there is one thing that is often overlooked by many knowledge-based company founders and that is the power of employee development. Employee development is the key to unlocking the team's full potential and driving business growth. This foundation of knowledge-based company culture is strong and sustainable and can make a difference in business success. Employers who invest in employee development help their employees build on their strengths and develop skills that better equip them for their current roles. This adds value to what they do and directly benefits the business. نقش نیروی انسانی دانش‌محور در شرکت‌های دانش‌بنیان، به‌عنوان یکی از مشخصه های (به‌واقع سرمایه) اصلی این شرکت‌ها، بسیار برجسته میباشد. این پژوهش با هدف طراحی الگوی توسعه حرفهای منابع انسانی شرکتهای دانش بنیان در پارک علم و فناوری سازمان پژوهش های علمی و صنعتی ایران انجام شد. این مطالعه کیفی، از نوع تحلیل محتوا می باشد. جامعه پژوهش شامل خبرگان و مدیران سازمانی مطلع منابع انسانی بود که تعداد 15 نفر از خبرگان با روش نمونه گیری هدفمند و به‌صورت گلوله برفی انتخاب شدند. تحلیل دادهها با روش تحلیل محتوا با رویکرد استقرایی و به‌صورت کدگذاری انجام شد. با کدگذاری مصاحبه های استخراج‌شده درنهایت، 442 نشانگر، 149 مفهوم، 23 مؤلفه و 4 بعد شنـاسـایی شدنـد که چهار مؤلفه اصلی عبارت است از برنامه‌ریزی و سیاست‌گذاری، آموزش و یادگیری، اجرا و طراحی و مدیریت عملکرد. جهت افزایش اعتبار داخلی مطالعه از روش کنترل اعضا (member checking) استفاده شد. یافته‌های این مطالعه به ذینفعان، سیاست‌گذاران و مدیران شرکت‌های دانش‌بنیان کمک می‌کند تا از شیوه‌های توسعه منابع انسانی مناسب برای بهبود شایستگی‌های کارکنان و افزایش اثربخشی بهره ببرند.

https://jmr.usb.ac.ir/article_8746_df4b3069a095557e15e8dd19a4df78a7.pdf

دانشگاه سیستان و بلوچستان پژوهش های مدیریت عمومی 2538-3418 17 66 2024 12 21 Investigating The Performance Of Local And Indigenous Businesses In Times Of Economic Recession With Emphasis On Developing The Capabilities Of Cooperatives In Sistan And Baluchestan Province بررسی عملکرد کسب ‌وکارهای بومی و محلی در شرایط رکود اقتصادی با تأکید بر توسعه قابلیت‌های تعاونی‌ها در استان سیستان و بلوچستان 245 266 8747 10.22111/jmr.2024.44477.5934 FA علی اصغر تباوار استادیار دانشکده مدیریت و اقتصاد، دانشگاه سیستان و بلوچستان، زاهدان، ایران. عبدالناصر درخشان گروه مدیریت، دانشکده علوم مدیریت، دانشگاه ولایت،ایرانشهر،ایران. سحر عارفی کارشناسی ارشد، دانشکده مدیریت و اقتصاد، دانشگاه سیستان و بلوچستان، زاهدان، ایران. Journal Article 2023 01 09 Abstract Today, economic stagnation, job creation, and environmental issues are of concern to different countries of the world, including Iran. In this regard, a cooperative in the country can be a solution to overcome the existing unfavorable economic and social conditions, including the weakness in creating employment for young people and social capital, economic stagnation, and environmental problems in the country. The purpose of the current research is to investigate the performance of local and local businesses in the economic recession with an emphasis on the development of the capabilities of cooperatives. Vector error correction models are used to test the research hypothesis. This test evaluated the effects of the variables in the long term and also examined the reaction of the variables to the shock of the periods of economic recession. Data analysis was done using EViews software. Based on statistical findings, it can be claimed that cooperatives can improve business performance in the long term by creating and collecting capital. At the confidence level of 0.95, the value of the t-statistic was estimated at 9.683, and it is significant. Also, the cooperatives of Sistan and Baluchistan province can improve the performance of local businesses in the long run by increasing the number of working people. Introduction The term "cooperation" generally refers to assistance, helping, observing collective interests, and arresting others, which simply means "cooperation". In contrast to its specific meaning, cooperation implies a specific type of working with each other that enables access to common goals through the formation of a formal organization and the use of specific management methods. When a person cannot work alone, it is better to get help from others to do the work collectively and with each other's cooperation. This way of doing work is called "cooperative" and its organized form is called cooperative. Today, economic recession, job creation, and environmental issues are of great concern to countries, including our country. In this regard, the model of cooperative companies can be a way to overcome problems and crises, and it can also be a solution to overcome the existing unfavorable economic and social conditions, including the weakness in creating employment for young people and social capital, economic stagnation and environmental problems in the country. Because of the lack of success of cooperatives in the country, the country's economic challenges and problems intensified, on the other hand, the cooperative movement itself can be a factor for increasing solidarity among people with experience of successful collective work based on trust, which also leads to economic prosperity. Also, with the lack of success of this movement, the social and economic structural problems of the country will intensify. In general, it can be said that cooperatives, as economic and social organizations, have the necessary power and capacity to organize different classes and groups of people to create sustainable human development, and during the economic recession, they play an effective role in creating stable employment and income generation (Shadmehri, Ahmad 2005). Case study The statistical population of the research included the collection of managers, supervisors, and employees of cooperatives located in Sistan and Baluchistan province in the number of 345 people, out of which 182 people were randomly selected as the sample group. Materials and methods The current research is of an applied type, Also, this research is one of the empirical research in the field of management. The statistical population of the research includes local businesses and cooperative companies of Sistan and Baluchistan province, which have been investigated over a 20-year period. The model and measurement indicators are as follows: The performance of indigenous and local businesses: this variable is measured through the added value created by indigenous businesses in Sistan and Baluchistan province. In order to measure this variable, the amount of changes in the added value created as a percentage of changes in the profit of these companies is considered. Economic recession: In the context of the economic cycle, an economic recession is a period when the economy takes on a state of contraction and shrinks. In other words, economic growth in this period is negative. This period is usually defined as two consecutive 3-month periods. A more general definition of economic recession is a significant decrease in activity in the entire economy that lasts at least a few months. Development of the capabilities of cooperatives: this variable is measured through the number of people employed in active cooperatives and the amount of capital changes of members. Discussion and Results Vector error correction models are used to test the hypothesis of the research. This test evaluates the effects of variables in the long term and also examines the reaction of variables to the shock of periods of economic recession. The first step in carrying out the estimation approach of vector error correction models is to check the meanness of the data. Therefore, the significance of all variables is checked and if some of them are insignificant, the significance variables are formed using measurement methods. Then, by examining co-accumulation, the existence of a long-term relationship between the variables is tested, and by confirming the assumption of the existence of a long-term relationship between the variables, certain scientific results are extracted using the VECM model. Data analysis was done using EViews software. According to the findings of the vector error correction model (VECM), the Bland mat equation can be reported as follows. PERF = 10.11+0.047 CAP +0.516 INFL -1.237 DUMMY In the long term, cooperatives can improve business performance by creating and collecting capital. At the confidence level of 0.95, the value of the t-statistic was estimated at 9.683 and it is significant. Also, the cooperatives of Sistan and Baluchistan province can improve the performance of local businesses in the long run by increasing the number of working people. Conclusion Today, attention to employment and environmental issues has been given much attention by organizations and people. Environmental, organizational, and extra-organizational factors are the reasons that create conditions that lead organizations and individuals in this direction. For a deep understanding of the concepts of cooperatives and indigenous and local businesses and economic stagnation, a clear definition of them is vitally important because the definition means the implementation of the desired model. Usually, after the formation of the cooperatives, to empower and create skills in the present people, they plan programs related to the purpose of forming the cooperative. Empowerment of local people and presence in domestic and local businesses leads to the growth of these businesses and increases self-confidence in creating a local business for local people. The ability of people in the field of ecotourism can be among the newest businesses at the native and local levels. On the other hand, the beneficiaries present in the cooperatives can also benefit from the financial support of the cooperative and boost their business. According to the existing capacities and potentials in Iran, the field of ecology or ecotourism can lead to great growth and the impact that local businesses in the field of ecology through cooperatives can have on economic growth and national development. It is undeniable. Preservation of the environment and responsibility towards society are among the important fields in the sustainability of today's businesses. Therefore, it can be said that green entrepreneurship, which is a new topic in the science of entrepreneurship, can have a significant impact on the sustainability of business and its development. On the other hand, in the area of businesses related to the environment, there are also opportunities to create businesses that can develop native and local businesses by interacting with the environment and paying attention to it. The primary goal of creating cooperatives is to help increase employment. The most important contribution that cooperatives can make to the local business sector of any country is the growth of the employment sector of rural communities. He considered this important through the attention of cooperatives to entrepreneurship and also entrepreneurship in the ecotourism industry, innovation in green businesses. According to the obtained results, the development of the capabilities of cooperatives in economic recession conditions, employment creation of cooperatives, empowerment, and green entrepreneurship affects the performance of native and local businesses. Also, the development of cooperatives affects the performance of ecotourism. امروزه رکود اقتصادی، ایجاد اشتغال و مسائل زیست محیطی مورد توجه کشورهای مختلف جهان ازجمله ایران است. در همین راستا تعاونی در کشور، خود می‌تواند یک راه حل برای برونرفت از شرایط اقتصادی و اجتماعی نامطلوب موجود از جمله ضعف در ایجاد اشتغال برای جوانان و سرمایه‌ی اجتماعی، رکود اقتصادی و مشکلات زیست محیطی در کشور باشد. هدف از پژوهش حاضر بررسی عملکرد کسب و کارهای بومی و محلی در شرایط رکود اقتصادی با تأکید بر توسعه قابلیت‌های تعاونی‌ها می‌باشد. پژوهش حاضر از نوع کاربردی است، جامعه آماری پژوهش شامل مجموعه مدیران، سرپرستان و کارکنان تعاونیهای واقع در استان سیستان و بلوچستان به تعداد۳۴۵ نفر بود که از بین آنها ۱۸۲ نفر گروه نمونه به صورت تصادفی انتخاب شدند. جهت آزمون فرضیه پژوهش از روش مدل های تصحیح خطای برداری استفاده می شود. این آزمون اثرات متغیرها در بلندمدت را مورد ارزیابی قرار داده و همچنین واکنش متغیرها به شوک دوره های رکود اقتصادی را بررسی نمود. تحلیل داده ها با استفاده از نرم افزار EViews انجام شد. بر اساس یافته های آماری می توان ادعا نمود که در بلند مدت تعاونی ها با ایجاد و جمع آوری سرمایه می توانند عملکرد کسب و کارها را بهبود بخشند. در سطح اطمینان 95/0 مقدار اماره t برابر 683/9 برآورد گردید و معنی دار است. همچنین تعاونی های استان سیستان و بلوچستان به افزایش تعداد افراد شاغل می توانند در بلندمدت عملکرد کسب و کارهای بومی را بهبود می بخشند.

https://jmr.usb.ac.ir/article_8747_55dcf034ccdb998dd0d16978965c73f3.pdf

دانشگاه سیستان و بلوچستان پژوهش های مدیریت عمومی 2538-3418 17 66 2024 12 21 Event Marketing Model in the Industrial Markets مدل بازاریابی رویداد محور دربازارهای صنعتی 267 292 8757 10.22111/jmr.2024.40006.5614 FA ابوالفضل خسروی دانشیار، گروه مدیریت کسب و کار، دانشکده مدیریت و حسابداری دانشکدگان فارابی دانشگاه تهران، قم، ایران. محمدحسین یار احمدزهی استادیار دانشکده مدیریت و علوم انسانی، دانشگاه دریانوردی و علوم دریایی چابهار، چابهار، ایران. محمد مهدیه نجف آبادی دانشجوی دکتری مدیریت بازرگانی، گروه مدیریت کسب و کار، دانشکده مدیریت و حسابداری ، دانشکدگان فارابی دانشگاه تهران، قم، ایران. میثم شفیعی رودپشتی دانشیار،گروه مدیریت کسب و کار، دانشکده مدیریت و حسابداری دانشکدگان فارابی دانشگاه تهران، قم، ایران. زهره علیزاده یزدی کارشناسی ارشد مدیریت کسب و کار، دانشکده مدیریت و حسابداری ، دانشکدگان فارابی دانشگاه تهران، قم، ایران Journal Article 2022 10 01 Abstract The present study was conducted to provide an event marketing model in industrial markets. In this regard, first, the literature of the research was reviewed and the original model was developed by extracting the variables affecting the event marketing. Then, necessary corrections were made by a survey of industry and university experts, and in the last stage, the final model was tested at the first Iranian national steel festival and exhibition, which was attended by companies with diverse specialists from all over the country. This research is practical in terms of purpose and descriptive-survey based on the method. The statistical population is some of industry and university experts (in designing phase), and at the testing stage of the model is 395 participants in the first Iranian national steel festival. LISREL and SPSS software were used to analyze the data. The results show that the information exchange and event involvement are the most important event-driven, the image and lasting experience of the event are the most important dimensions, and increasing the loyalty and improve the quality of relationships are the most important achievements of event marketing in industrial markets. Finally, according to the results of the expert evaluation and data analysis, academic and practical suggestions are presented. Introduction This research has provided a good model for event marketing in industrial markets, given the necessity of using the event marketing and previous research. In this model, fitness between brand and event, information exchange, and engaging in the event as Prerequisites, event image and lasting event experience as dimensions, and loyalty and quality of relationships have been studied as the main results of event marketing in industrial markets. Case study The present study was conducted to designing an event marketing model in industrial markets and this model was tested on the participants of the first National Steel Festival of Iran. Materials and Methods This research is practical in terms of purpose and descriptive-survey based on the method. The statistical population is some of industry and university experts (in designing phase), and at the testing stage of the model is 395 participants in the first Iranian national steel festival. For data analysis, LISREL software for confirmatory factor analysis and SPSS software were used for descriptive statistics. Discussion and Results The results of the research are specified in two parts of the results of descriptive statistics and inferential statistics, with comparing findings with other research, discussion and proposals.This model is only the primary framework composed of dimensions and event marketing results, and includes some variables affecting event marketing in industrial markets.Therefore, more variables can be placed in framework. Conclusion In this study, information exchange and involvement in the event as Prerequisites, image and lasting experience of the event as the dimensions, and loyalty (re-participation decision and word of mouth) and quality of relationshipas Were approved as the results of event marketing. بازاریابان اغلب به دنبال فرصت‌هایی برای ایجاد روابط احساسی ارزشمند با مشتریان و مصرف‌کنندگان هستند که رویدادها می توانند چنین فرصت‌هایی را فراهم ‌کنند. از طرفی با مطالعه‌ی بازارهای صنعتی، کیفیت رابطه میان خریدار و تامین کننده از مهمترین عوامل موفقیت در این بازارها ذکر شده است. در نتیجه استفاده از بازاریابی رویداد‌محور با توجه به ویژگی های آن (تجربی،تعاملی،هدفمند و مرتبط بودن) در مقایسه با تبلیغات انبوه، کاملا معقول به نظر میرسد. پژوهش حاضر با هدف ارائه مدل بازاریابی رویداد محور در بازارهای صنعتی انجام گردیده است. در این راستا ابتدا ادبیات تحقیق مورد تحلیل قرار گرفته و با استخراج متغیرهای موثر بر بازاریابی رویداد محور، مدل اولیه تدوین گردید. سپس با نظرسنجی از خبرگان صنعت و دانشگاه اصلاحات لازم انجام گرفت و در مرحله آخر، مدل نهایی در اولین جشنواره و نمایشگاه ملی فولاد ایران که شرکت‌هایی با تخصص‌های مختلف از سراسر کشور در آن حضور داشتند، مورد تست قرار گرفت. این پژوهش از نظر هدف کاربردی و بر اساس روش، توصیفی- پیمایشی میباشد. جامعه آماری در مرحله خبره سنجی از بین خبرگان صنعت و دانشگاه و در مرحله تست مدل تعداد 395 نفر از شرکت‌کنندگان در اولین جشنواره ملی فولاد ایران می‌باشند. به منظور تحلیل داده‌ها، در قسمت استنباطی، جهت تحلیل عاملی تأییدی از نرم‌افزار لیزرل و برای آمار توصیفی از نرم‌افزار اس پی اس اس استفاده شده است. نتایج نشان می‌دهند تبادل اطلاعات، و درگیر شدن در رویداد از مهمترین پیشایندها، تصویر و تجربه ماندگار رویداد از مهمترین ابعاد، و افزایش وفاداری (تصمیم بر شرکت مجدد و تبلیغ شفاهی) و بهبود کیفیت روابط از مهمترین دستاوردهای بازاریابی رویداد محور در بازارهای صنعتی می باشد. در پایان، با توجه به نتایج خبره‌سنجی و تحلیل داده‌ها، پیشنهادات پژوهشی و کاربردی ارائه گردیده است.

https://jmr.usb.ac.ir/article_8757_f1f19f4cb1de52a6b11d096fcc33ab1d.pdf