طراحی و تبیین مدل تأثیرگذاری وظایف مدیریت منابع انسانی بر بازارگرایی عملکرد سازمانی

نوع مقاله: مقاله پژوهشی

10.22111/jmr.2012.656

چکیده

     وظایف مدیریت منابع انسانی به دلیل تأثیرگذاری بر مهمترین سرمایه سازمان عاملی حیاتی در سازمان­ها به شمار می­آیند. از طرفی بازارگرایی رویه­ای فرهنگی در سازمان است که ارکان سازمان را بر روی نیازها و خواسته­های بازار متمرکز می­نماید. هدف این پژوهش ارائه مدلی در راستای تعیین تأثیرگذاری وظایف مدیریت منابع انسانی به طور جداگانه و یکپارچه بر بازارگرایی و عملکرد سازمانی می­باشد. جامعه آماری مطالعه متشکل از مدیران ارشد شرکت های صنعتی واقع در شهرک صنعتی بوعلی شهر همدان بود که با استناد بر فرمول کوکران 82 نفر به عنوان نمونه تصادفی مطالعه در تحقیق مشارکت داشته­اند. داده­های به دست آمده بوسیله پرسشنامه­های توزیع شده از طریق معادلات ساختاری و روش حداقل  مربعات جزیی به کمک نرم­افزار نرم افزار Pls مورد تجزیه و تحلیل قرار گرفت. نتایج حاصل از پردازش داده­ها نشان داد که اولاً مدل به کار گرفته شده، مدل نظری قوی برای پیش بینی عملکرد سازمانی از طریق وظایف مدیریت منابع انسانی و بازارگرایی بوده است، ثانیاً همه­ی روابط مستقیم بین متغیرهای مدل، معنادار بوده­اند. ثالثا با اجرای مناسب وظایف مدیریت منابع انسانی می­توان عملکرد سازمان را از طریق بازارگرایی بهبود بخشید.

کلیدواژه‌ها


عنوان مقاله [English]

Design and Explain Model of The Impact of Human Resource Management Functions on The Market Orientation and Organizational Performance

چکیده [English]

Human resource management functions because influence on the most important capital of organization are considered as crucial factor to the organization. On the other hand Market orientation is cultural practices in the organization to focused elements of organization on the needs and demands of the market.This study presents a model of human resource management functions separately and integrated in order to determine the effectiveness on market orientation and organizational performance. strategic managers of industrial companies of Hamadan Boali industrial zone were determined as statistical population and 82 were determined as a the sample using random sampling through cocran formol. Method of data collection went through a standard questionnaire. In this study, structural equation and partial least squares method were used for analyzing data and testing hypotheses using smart PLS. Results of research indicate that the model used in this research, is a strong theoretical model to predict organizational performance through human resource management functions and orientation secondly, all the direct relationship between the variables, were significant. Thirdly, the study emphasize that paying attention to human resources management practices can improved organizational performance through market orientation.

کلیدواژه‌ها [English]

  • human resource management functions
  • market orientation
  • Organizational Performance
  • partial least squares approach

منابع فارسی

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