نقش رفتار کارآفرینی گرایی صادراتی در ارتقای عملکرد صادراتی بنگاه ها با تبیین نقش میانجی کسب مزیت رقابتی

نوع مقاله: مقاله پژوهشی

نویسندگان

1 دانشیار دانشکده اقتصاد، مدیریت و علوم اداری دانشگاه سمنان

2 دانشیار دانشکده حسابداری و مدیریت دانشگاه شهید بهشتی

3 دانشیار دانشکده اقتصاد و مدیریت دانشگاه تربیت مدرس

4 دانشجوی دکتری مدیریت بازاریابی بین الملل دانشگاه سمنان

چکیده

پژوهش حاضر باهدف مطالعه و بررسی تأثیر رفتار کارآفرینی گرایی صادراتی بر عملکرد صادراتی از طریق نقش میانجی کسب مزیت رقابتی در میان صادرکنندگان محصولات صنایع غذایی انجام پذیرفته است. جامعه آماری در این پژوهش مدیران و کارشناسان 36 شرکت صادرکننده برتر در صنایع غذایی است و با توجه به محدود بودن جامعه، حجم نمونه نیز برابر با حجم جامعه در نظر گرفته‌شده است. ابزار گرد­آوری اطلاعات پرسشنامه استاندارد بوده که برای طراحی آن از تحقیقات جمبولینگام و همکاران؛ کویوالاینن و همکاران ؛ وانت، برنوشته جی و همکارانش و دیامانتوپولوس و همکاران ، لئونید و لئونید؛ و مگنوسن و همکاران، استفاده‌شده و برای پایایی آن ضریب آلفای کرونباخ معادل 865/0 به‌دست‌آمده است. تحقیق حاضر از نظر هدف، کاربردی و از نظر نحوه گردآوری ­داده­ها، از نوع توصیفی- پیمایشی است. مدل مورد مطالعه با استفاده از مدل‌سازی معادلات ساختاری و نرم­افزار لیزر مورد بررسی قرارگرفته است. نتایج پژوهش نشان می­دهد که رفتار کارآفرینی گرایی صادراتی تأثیر مثبت معناداری بر عملکرد صادراتی دارد، این در حالی است که مزیت رقابتی در رابطه فوق نقش میانجی دارد
پژوهش حاضر باهدف مطالعه و بررسی تأثیر رفتار کارآفرینی گرایی صادراتی بر عملکرد صادراتی از طریق نقش میانجی کسب مزیت رقابتی در میان صادرکنندگان محصولات صنایع غذایی انجام پذیرفته است. جامعه آماری در این پژوهش مدیران و کارشناسان 36 شرکت صادرکننده برتر در صنایع غذایی است و با توجه به محدود بودن جامعه، حجم نمونه نیز برابر با حجم جامعه در نظر گرفته‌شده است. ابزار گرد­آوری اطلاعات پرسشنامه استاندارد بوده که برای طراحی آن از تحقیقات جمبولینگام و همکاران؛ کویوالاینن و همکاران ؛ وانت[1]، برنوشته جی و همکارانش[2] و دیامانتوپولوس و همکاران ، لئونید و لئونید؛ و مگنوسن و همکاران[3]، استفاده‌شده و برای پایایی آن ضریب آلفای کرونباخ معادل 865/0 به‌دست‌آمده است. تحقیق حاضر از نظر هدف، کاربردی و از نظر نحوه گردآوری ­داده­ها، از نوع توصیفی- پیمایشی است. مدل مورد مطالعه با استفاده از مدل‌سازی معادلات ساختاری و نرم­افزار لیزر مورد بررسی قرارگرفته است. نتایج پژوهش نشان می­دهد که رفتار کارآفرینی گرایی صادراتی تأثیر مثبت معناداری بر عملکرد صادراتی دارد، این در حالی است که مزیت رقابتی در رابطه فوق نقش میانجی دارد.



[1]- Jambulingam et al; Kuivalainenet al.; Wang


[2]- Banerjee et al


[3]- Diamantopoulos et al; Leonidou & Leonidou; Magnusson et al

کلیدواژه‌ها


عنوان مقاله [English]

The Role of Export Entrepreneurship-oriented Behavior in Firms' Export Performance Promoting by Clarifying Mediator role of Competitive Advantage

نویسندگان [English]

  • Azim Zaree 1
  • Ali Reza Motameni 2
  • Davod Feyz 1
  • Asadollah Kordnaeech 3
  • Hossen Farsizadeh 4
چکیده [English]

Extended Abstract
According to the importance of exporting in today's competitive economic and in to the aim of reaching to the export borders of 105 trillion rials in the vision document in 1404 (Statistical Report Trade Promotion Organization of Iran, 1395), this study aimed at investigating the performance effect of export-oriented entrepreneurial behavior with clarifying the role of competitive advantage among food export companies.
 
Case study
This research’s case study population was managers and experts of 36 companies in the food industry. As the population size was limited by the number of people, the population size was equal to population sample.
 
Materials and Methods
The present study, in terms of purpose and data collection, was functional and descriptive, respectively. A standard questionnaire was used as a data collecting tool which the Cronbach's alpha was used for examine its reliability. The research model was assessed by structural equation modeling.
 
Discussion and Results
The results show that export-oriented entrepreneurial behavior have a significant effect on export performance, and competitive advantage of the firms has a significant impact on export performance; in fact, it can be said, export-oriented entrepreneurial behavior through the competitive advantage of firms exporting compared with the main competitors in the export markets will improve the export performance of these companies. So companies exporting food products in export markets, could provide products / services on the market later than competitors, using the opportunity, more power to respond to new export markets to help improve their export performance.
 Conclusion
The results show that export entrepreneurial oriented behavior has a significant positive influence on export performance, despite the fact that competitive advantage has a mediation role.

کلیدواژه‌ها [English]

  • Export Entrepreneurial Oriented Behavior
  • Export Performance
  • Competitive Advantage
  • Food Industry
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