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11-Kotler (2000) draws attention to the intimate connection among product and service quality ،customer satisfaction، and company profitability. Based on these points and the brand equity literature، the relationship between quality and brand equity is hypothesized as follows: H2.
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18-Sheng Chung Lo, (2012) A Study of Relationship Marketing on Customer Satisfaction, Department of Travel Management, Tourism Hospitality School, Hsing Wu Institute of Technology, Taiwan. Journal of Social Sciences 8 (1)pp:91-94.
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