عنوان مقاله [English]
نویسندگان [English]چکیده [English]
There are two mainstreams for explaining the media policy. First approach which is the traditional approach to media policy regards the media outlets as institutions on which policies can be applied. In this respect, it rather highlights the role of governments in how they attempt to make policies for protecting the public interests. The second approach regards the media as a realm not subject to policy in terms of technological advances in communication and emergence of new media devices. Under this theoretical framework, the models and theories in the field of media policy can be separated into two mainstreams. Relying on the first theoretical framework, this qualitative study intended to theorize the policymaking procedure at Islamic Republic of Iran Broadcasting (IRIB). The gained theory suggests that such a phenomenon revolves around a theme titled "subject-oriented or authentic event", which explains the effective media policy within the context of intervening factors. replying on several causal contributing parameters. Therefore, based on information obtained from semi-structured interviews and the model derived from the research, it can be concluded that policy-making process in the Islamic Republic of Iran Broadcasting should change its approach from counseling to object oriented in critical times such as elections to attract audiences and make the policies of organization true.
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